Experienced bank manager, Kathryn Lambert was looking to set up her new venture with the support of a strong brand, name and offering for her place in the market. As Kathryn was working independently and would be the sole face of the company, the focus was on her skills, personality, experience and work ethic. We wanted all of this to come out in the brand.
The business name needed to reflect Kathryn as a person as well as what she did day-to-day. We felt that ‘Voice’ encompassed not only Kathryn’s personal expertise, but also the unspoken words needed between an SME and their bank manager. Taking the business name, a new website and brand copy were designed and built along with rolling 'Voice' out onto business stationary and other online materials.
(This was project was created whilst working at The Engine Room).