HEYDAY is a piece of software that helps the elderly track their years and manage their ageing. The software helps them live their golden years to its full extent, giving them maximum fulfilment of their lives. The HEYDAY brand and campaign was created to communicate this message. Using a playful approach to the subject, it is meant to bring joy and laughter but also a positive and can do attitude towards the ‘later years’.
(This was project was created whilst working at The Engine Room).